Creating Marketing Value for Games

Creating Marketing Value for Games Products face a lot of challenges to succeed and keep its marketing value especially with the fast development and the huge types of products. According to Ulrich Eppinger (2008), to evaluate the performance of successful product development needs to follow the five dimensions, which are product quality, product cost, development time, development cost and development capability (p.2). Games are similar to any other product need to be successful and have a long life to compete with many other kinds. Games can be classified into genres such as toys, card games, multi-person games, electronic / video games and apps games. Every game of these genres follows the different strategy of development and has some features, which make it communal. To know the secret of success and longevity for each game we should study them with more details. Toys are most popular games and can be divided into many types. LEGOS are one of the most common toys, which have many geometrical shapes and colors. Several features make these toys are successful and have high demand by costumers. First, they are made of robust plastic material. This type of material is designed in many forms and colors, which gives the specialists high tolerance to develop this game by adding numbers, letters and figures such as cars, trains, and animals. Second, the low price cost is one of the important features, which make these toys are affordable for each consumer. According to the size, material, and the shape of sets, the LEGO has a different price. Third, these types of games are fit for male, female and for different ages. Usually, when parents buy toys from supermarket, they should check the age and gender, but LEGO is suitable for all. Fourth, they are safe even for small kids. Big pieces can be used safely because the kids cannot swallow them. Finally, LEGO group has development capability for the future to change the plastic material to be friendlier to the environment. According to Roar (2015), Today, the LEGO Group announces a significant investment of DKK 1 billion dedicated to research, development, and implementation of new, sustainable, raw materials to manufacture LEGOÂÂ ® elements as well as packaging materials. Generally, the robust material, the low price, the gender, the safety usage and the future vision of development are the most important features, which have made LEGOS popular. Card games are one of the popular game all over the world.Poker and cards are common types of card games. There are several features, which make these games popular. First, they have many ways to play and every way has specific rules. For instance, in Iraq cards can be played by two or four players, each player plays with fourteen cards and must collect at least two pairs with three cards and the total number should be fifty- one. Also, in America, this game can be played in different ways such as gin rummy, blackjack, and bridge. Second, this game is considered as a commercial game. Many players get much money by playing card games either online or at famous cities. For example, Las Vegas is a famous city, which has many special places for playing poker. Third, they are very cheap and affordable everywhere. Card games can be bought for less than ten dollars for one package. Fourth, they have simple rules and easy to learn so, everyone can play card games. Even though a player doesnt have much experience can play and get much fun. Finally, they are not heavy and can be carried everywhere like public places, transportation, etc. Generally, the way of playing, the profit, the low price, the easy rules and the weight of package are most popular features, which have made card games have success and longevity. Multi-person games usually are played by tow or more than two person. Monopoly is one of the most popular Multi-person game. This game has some features that make it popular and success. First, Monopoly is designed to play by a team either among friends or family. For instance, to play it you need to persuade at least two and then should struggle to stay playing and eliminate the others so, it makes much fun and challenge among players. Second, rules of this game has been developed to be easy and simple for everyone. Although, it has a lot of pieces, papers, and the player should have some strategies, but it is easy to learn and play. Third, it is not expensive and sold everywhere. Even though monopoly has different edition such as classic and ultimate banking, but the price is very cheap. Finally, monopoly is played in many countries and in different languages. It is popular everywhere and can be different for every cultures. Generally, the design, development rules, the low price a nd country of origin are the most features, which have made this game successful and popular.

Comanche Indians Essay -- essays research papers

COMANCHE INDIANS The Comanches, exceptional horsemen who dominated the Southern Plains, played a prominent role in Texas frontier history throughout much of the eighteenth and nineteenth centuries. Anthropological evidence indicates that they were originally a mountain tribe, a branch of the Northern Shoshones, who roamed the Great Basin region of the western United States as crudely equipped hunters and gatherers. Both cultural and linguistic similarities confirm the Comanches' Shoshone origins. The Comanche language is derived from the Uto-Aztecan linguistic family and is virtually identical to the language of the Northern Shoshones. Sometime during the late seventeenth century, the Comanches acquired horses, and that acquisition drastically altered their culture. The life of the pedestrian tribe was revolutionized as they rapidly evolved into a mounted, well-equipped, and powerful people. Their new mobility allowed them to leave their mountain home and their Shoshone neighbors and move onto the pl ains of eastern Colorado and western Kansas, where game was plentiful. After their arrival on the Great Plains, the Comanches began a southern migration that was encouraged by a combination of factors. By moving south, they had greater access to the mustangs of the Southwest. The warm climate and abundant buffalo were additional incentives for the southern migration. The move also facilitated the acquisition of French trade goods, including firearms, through barter with the Wichita Indians on the Red River. Pressure from more powerful and better-armed tribes to their north and east, principally the Blackfoot and Crow Indians, also encouraged their migration. A vast area of the South Plains, including much of North, Central, and West Texas, soon became Comanche country, or Comancheria. Only after their arrival on the Southern Plains did the tribe come to be known as Comanches, a name derived from the Ute word Komdnteia, meaning "enemy," or, literally, "anyone who wants to fight me all the time." The Spaniards in New Meadco, who encountered the Comanches in the early eighteenth century, gave the tribe the name by which they were later known to Spaniards and Americans able. Although the tribe came to be known historically as Comanches, they called themselves Nermernuh, or "the People." The Comanches did not arrive on the South Plain... ...orld War ll. accelerated the breakup of Comanche society as members of the tribe left to find jobs in the defense industry or join the military service. In the postwar years, the Comanche population continued to disperse in search of economic opportunity. In the 1960s the Comanches, encouraged by a resurgence of Indian nationalism, began to work together to rebuild their society. They underwent important political changes because of that initiative. They seceded from the Kiowa-Comanche-Apache Intertribal Business Committee, which had served as their government since passage of the Oklahoma Indian Welfare Act of 1936. Although they maintained ties with the Kiowas and Apaches, the Comanches established their own tribal government, which operates in a bustling complex near Lawton, Oklahoma. In 1995, the Comanches had an enrolled tribal population of 9,722 scattered across the United States. For them the pow-wow, or dance gathering, had become an important method of maintaining Comanche kinship. The People are also united by pride in their rich Comanche heritage, an element that has remained constant through years of tumultuous change. Comanche Indians Essay -- essays research papers COMANCHE INDIANS The Comanches, exceptional horsemen who dominated the Southern Plains, played a prominent role in Texas frontier history throughout much of the eighteenth and nineteenth centuries. Anthropological evidence indicates that they were originally a mountain tribe, a branch of the Northern Shoshones, who roamed the Great Basin region of the western United States as crudely equipped hunters and gatherers. Both cultural and linguistic similarities confirm the Comanches' Shoshone origins. The Comanche language is derived from the Uto-Aztecan linguistic family and is virtually identical to the language of the Northern Shoshones. Sometime during the late seventeenth century, the Comanches acquired horses, and that acquisition drastically altered their culture. The life of the pedestrian tribe was revolutionized as they rapidly evolved into a mounted, well-equipped, and powerful people. Their new mobility allowed them to leave their mountain home and their Shoshone neighbors and move onto the pl ains of eastern Colorado and western Kansas, where game was plentiful. After their arrival on the Great Plains, the Comanches began a southern migration that was encouraged by a combination of factors. By moving south, they had greater access to the mustangs of the Southwest. The warm climate and abundant buffalo were additional incentives for the southern migration. The move also facilitated the acquisition of French trade goods, including firearms, through barter with the Wichita Indians on the Red River. Pressure from more powerful and better-armed tribes to their north and east, principally the Blackfoot and Crow Indians, also encouraged their migration. A vast area of the South Plains, including much of North, Central, and West Texas, soon became Comanche country, or Comancheria. Only after their arrival on the Southern Plains did the tribe come to be known as Comanches, a name derived from the Ute word Komdnteia, meaning "enemy," or, literally, "anyone who wants to fight me all the time." The Spaniards in New Meadco, who encountered the Comanches in the early eighteenth century, gave the tribe the name by which they were later known to Spaniards and Americans able. Although the tribe came to be known historically as Comanches, they called themselves Nermernuh, or "the People." The Comanches did not arrive on the South Plain... ...orld War ll. accelerated the breakup of Comanche society as members of the tribe left to find jobs in the defense industry or join the military service. In the postwar years, the Comanche population continued to disperse in search of economic opportunity. In the 1960s the Comanches, encouraged by a resurgence of Indian nationalism, began to work together to rebuild their society. They underwent important political changes because of that initiative. They seceded from the Kiowa-Comanche-Apache Intertribal Business Committee, which had served as their government since passage of the Oklahoma Indian Welfare Act of 1936. Although they maintained ties with the Kiowas and Apaches, the Comanches established their own tribal government, which operates in a bustling complex near Lawton, Oklahoma. In 1995, the Comanches had an enrolled tribal population of 9,722 scattered across the United States. For them the pow-wow, or dance gathering, had become an important method of maintaining Comanche kinship. The People are also united by pride in their rich Comanche heritage, an element that has remained constant through years of tumultuous change.

Yahoo Case Study

Report write-up on Yahoo Case study Yahoo was conceptualized almost accidentally in 1993 by Jerry Yang and David Filo – who were pursuing their electrical engineering degree from Stanford University – while posting a list of their favorite sites on the web, got officially founded in 1994 and incorporated in the year 1995. Initially named â€Å"Jerry’s guide to world wide web†, got later named Yahoo which was an acronym for â€Å"Yet another Hierarchal Officious Oracle†.The term â€Å"Hierarchal† described how the Yahoo database was arranged, the term â€Å"officious† describing the many office workers who would use Yahoo from their work place and â€Å"oracle† suggesting a â€Å"source of wisdom†. Today Yahoo! Inc. is a multinational internet corporation best known for its web portal, search engine (Yahoo! Search, #2 in search engine market share with 6. 8% market share) and for a variety of other services, including Yaho o! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo!Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. With revenue figures of $4. 9B for FY’2011, and a market capitalization of $23. 8B, Yahoo’s success story comprises many hits and more misses. After the modest web directory started to attract large influx of visitors on a daily basis, Yang and Filo decided to make business of it by renting advertising space on the Yahoo Directory pages. Capital Investment came in from Sequoia Capital, who proposed to hire a professional CEO to drive the business forward.After a careful evaluation of a half-dozen candidates, Michael Moritz of Sequoia Capital chose Timothy Koogle, who brought 15 years of leadership experience in high-tech management. Timothy had to use great influence and persuasion skills to bring everybody on board on his vision for the company, one that would create a world connected via the web . His vision encompassed leveraging the company’s existing strength of the web directory by providing more and more compelling content and driving higher advertising revenue.At the same time, create an online platform where buyers could meet sellers, transacting safely over the internet and charging a cut of the revenue for these services provided. They also added customization features for their registered users on their Yahoo financials page so that specific companies of interest could be followed by the users. Along the way, they also helped advertisers reach out to their relevant audience better and thereby increasing the value delivered to them. The strategy was working out very well for Yahoo. Yahoo grew rapidly throughout the 1990s.It also made many high-profile acquisitions. While everything was going great for Yahoo, they failed to evaluate their strategy at that juncture. The environment they were thriving on was that of the dot-com bubble and most companies that we re sources of advertising revenue for Yahoo were the dot-com companies. When the dot-com bubble burst, most of these companies went bankrupt drying out sources of advertising revenue for Yahoo. Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of $118. 5 a share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $4. 05 on September 26, 2001. While the corporate level vision and strategy were forward looking, the business level strategy needed timely review, the lack of which brought about the downward spiral of Yahoo in a short span. Owing to a huge negative impact on the shareholders’ value, Tim Koogle resigned giving the heirs to Terry Semel, a former Warner Brothers executive.Semel’s goal was to arrest the fall in Yahoo’s revenues by diversifying from the hitherto advertising centric revenue model to subscription-based, value-added services and increasing the quality in ad vertising revenue by targeting more stable companies. This strategy was viewed as but a late reaction to the changing market landscape, something that investors expected the leadership to foresee. Terry Semel also had his share of low moments as CEO of Yahoo during the criticism he drew for cooperating with the Chinese officials to release previously confidential Yahoo information to the Chinese government.He also lost a chance to buy out Google during its nascent years, whose search engine services it used till Yahoo developed its own search engine technologies. Over the years, Yahoo also failed to catch the market trends of social, mobile, local, platform services etc. at the right times, which has resulted in diminishing market share figures in each of the spaces. While Yahoo revenue has dipped for the year 2011, the company’s financials look strong with low debt and good cash flow.Company’s new management team is betting big on mobile and connected TV businesses. M obile applications, where the company is lagging behind competitors like Google and Facebook, is a business line it must produce a turn-around performance on since the markets a trending in that direction. Marissa Mayer, former Google executive, who is now at the helm of the $5B company, would hope to bring her successful experience at Google to Yahoo to deliver the goods on the Mobile platforms business. Discussion Questions: . To what extent was the evolution of strategy at Yahoo planned? To what extent was it an emergent response to unforeseen events? Yahoo’s initial strategy during Koogle’s time of foraying into advertising and online portal for facilitating e-commerce and shopping were a planned strategy and were apt for the company with its inherent strengths. however, the portfolio diversification undertaken by Semel was an attempt to lower the risk exposure as a response to the changed business environment. 2.Could Yahoo have done a better job of anticipating t he slowdown in advertising revenue that occurred in 2000 – 2001 and positioning itself for that slowdown? How? What might it have done differently from a strategic planning perspective? In order to achieve a sustained competitive advantage, a firm must adapt to the change in the market trends. As a strategy evaluation process, yahoo could have foreseen the dot-com bubble burst as the bubble formation was a process that had initiated around ’98. Analysts highlighted the risk in staying invested with the dot-com companies.There was surplus income available with retail investors during that period, which is suggestive of a trend of higher demand of normal goods / services over inferior goods / services. Yahoo could have seen this trend and positioned itself for a niche product / service offering. 3. Does Yahoo have a source of potential long-term competitive advantage? Where does this come from? Yahoo has a good cash flow – a low debt and also a business model in p lace for buyers to meet sellers. Social Media has played a key role in penetrating the market – creating awareness of using the online medium.Yahoo has the system in place to capitalize this strength in order to optimally utilize the buyer-meet seller platform – expand it from retail presence to corporate interactions, include a model that addresses webinars for multiple industries eg pharma meet can be entirely conducted online – creating a significant cost advantage for the participants and also adding to its revenue by marginal investments that wont affect its balance sheet either. 4. What does Koogle’s resignation in May 2001 tell you about the role of a CEO in a public company?CEO’s role in a public company has evolved over the years, but in essence, remains that of a custodian of the shareholders’ value. Koogle had a very good vision and strategy for the company, which did transpire into success initially. While the formulation of the strategy may have been done well, the execution at the business level and evaluation of the strategy could have been better. Even towards the end of Terry Semel’s tenure in 2006, his salary was reduced to only $1 (with $70M worth of stock options ofcourse) due to shareholders’ dissatisfaction.

Legal Case Study Essay - 1023 Words

Legal Case Study This case is about the disagreement between Simpsons Ltd v Thowers Ltd. The carrier’s liabilities will be discussed in three parts, firstly to resolve the problem, I am going to give a short description of the main components of the contract of carriage of goods by sea Act 1971, secondly I will decide which of the Hague Visby rules or the Common law is applicable, and to finish I am going to apply the rules in looking for the liabilities of the carrier by searching the†¦show more content†¦A) Conditions of the application Hague Visby rules. The Hague Visby rules do apply if : Art 1 (Carriage of Goods by Sea Act 1971) * The contract is based on a bill of lading or any other document of title. * Carriage of Goods by Sea is between ports in two different states. * The goods are not live animals * If the contract of carriage stated as being carried on deck and is so carried. B) Effect of the exclusion clause In the case, one clause could put in balance the use of the Hague Visby rules. In fact it is on the first bill of lading â€Å" five containers containing engine parts, liberty to carry on deck†, we have to check if the shipper could carry on deck or not. The case Simpsons v Thowers complete the first three obligations if we want Hague Visby rules apply. In fact, the contract is regulated by a bill of lading, which has been signed in two parts from contracting states and the goods capacity conform with the law (no live animals or dangerous goods). There are engine parts and 1,000 gallons of paint. However, with the clause â€Å"liberty to carry on deck†, we could ask them in this particular case if the Hague Visby rules cannot apply. 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